Louise  Louise McGlen, Funding Advice Office

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In the current economic climate when competition for funding is fierce, even the most amazingly well run organisations and projects have to be prepared for rejection.


  • If feedback is offered take it and be prepared to take constructive advice on board
  • Be positive, not every application is going to be successful so factor this in when planning your funding strategy
  • Note the rejection, the reasoning and how long you need to wait before reapplying in your fundraising log – you need to know what happened when making future bids


  • Argue with the funder no matter how frustrated you are! It isn’t easy to turn people down and they will have had a long discussion and process to go through to make decisions. Remember relationship building is all part of being successful with fundraising – leave a good impression
  • Fire off a series of new applications to other funders in a panic – take your time and be strategic
  • Give up - but be prepared to adjust your approach and your expectations

Remember Newcastle CVS can help you work out a quick plan of action and also offer a range of consultancy and facilitation options as part of our Specialist Services work. To find out more contact me, Louise McGlen This email address is being protected from spambots. You need JavaScript enabled to view it.   

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Louise   Louise McGlen, Funding Advice Officer

4 Considerations before you start to Crowdfund for a not for profit

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People keep mentioning Crowdfunding as if it’s a magical new source of funding, rather than a tool at a fundraiser’s disposal should the particular project/item you are fundraising for be something that others would feel passionate enough about to give you money. There are a lot of good and bad examples out there and it is not a guaranteed success.

Before you start a Crowdfunding campaign consider:

#1 Why would anyone give us money?

  • Is what you propose an attractive proposition that will appeal to others?
  • Will anyone care about the cause/appeal as much as you do?
  • Have you anything to offer in return for the money (e.g. updates, rewards such as tickets, the end product)?

#2 How will we draw people to our Crowdfunding page?

Ideally you want to go viral across the internet but this won’t happen unless you make it happen.

  • Find out what social media your staff, your volunteers, your beneficiaries and other supporters use – draw together a promo team and give them lots of interesting soundbites and pictures to help draw people to the page.
  • Don’t forget traditional media – if you have a good story, they are likely to be interested. Word of mouth is important – make sure everyone you come into contact with knows what you are trying to achieve.
  • Cascade your enthusiasm down and keep going until you reach your target.

Remember it’s not enough to just publish on a crowdfunding site – success or failure depends on YOU!

#3 Can we make an informed choice about the platform that best suits our needs?

  • There is a lot of choice out there and you will need to make a decision about the one that is most likely to help you succeed.
  • Do your research and factor in costs and restrictions – there are useful insights on the NESTA and NCVO websites:

#4 Can you ensure donations so far don’t start at £0?  

  • Means the campaign already looks geared up and going from the offset.
  • Planning is essential so you launch at the right time to attract potential donors.

Did you know?

We offer a range of consultancy and facilitation options as part of our Specialist Services work, to find out more contact me, Louise McGlen This email address is being protected from spambots. You need JavaScript enabled to view it.     

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 Louise     Louise McGlen, Funding Advice Officer

We are increasingly hearing from organisations that are finding the approaches that worked for them in the past, no longer a safe bet.

 4 steps to improving your chances:

1. Talk to people, especially beneficiaries/ people in your target area. Are the services you offer still relevant, offered in a way that reaches out to those most in need? How have things changed? Show how consulting others informed your project.

 2. Consider whether the way you work is the most effective approach, are there other ways of achieving results, can you demonstrate impact? If your work is really effective and achieves its outcomes, does it mean that people no longer need you? Show how you constantly review and tweak your work to ensure you meet current needs.

 3. Understand what it is you do well? How are you different from organisations that might be considered similar/doing the same thing? Assess your competition honestly and develop your unique selling point.

 4. Get someone from outside your organisation to honestly appraise your chances and help you develop an action plan, talk to Newcastle CVS.

In the recent Newcastle CVS Members Survey 53% told us that funding is the most important issue they face. Did you know that in 2016/17, Newcastle CVS supported members to raise more than £2 million in funding?

See the funding support and advice we offer in the diagram below. Contact Louise McGlen, Funding Advice Officer at Newcastle CVS to find out more:

E: This email address is being protected from spambots. You need JavaScript enabled to view it.  

T: 0191 235 7033

View diagram as a larger PDF

Funding Offer


Candidates and chair Simon Elliot at the Alternative Hustings 

Yesterday, Sunday 4 June, we held our Alternative General Election Hustings hosted by our friends at Northern Stage. The format of the afternoon was different from the usual hustings format because it was for voluntary and community organisations rather than individual voters. Therefore a few weeks ago we asked NCVS members to tell us, from a list of twelve, what their top four election issues are?

The top issues, selected were mental health, inequality and welfare reform, employment and work and young people. The topics would be explored in four separate workshops, led by local experts, at the beginning of the hustings event.  

The workshops were asked to agree two questions to put to candidates when everyone gathered together for the second part of hustings. As might be expected discussion in the workshops stretched beyond the group’s core issue; mental health and welfare reform featured at some point in all of the workshop discussions.

Discussion in the young people’s group’s revolved around how each party (Conservative, Green, Labour, Lib Dem and UKIP) would support existing services for young people but also protect and increase funding to those services. The working group also discussed how each political party could ensure that public services would work in collaboration with young people and the services provided for them.

The group, which included a large number of young people from Newcastle YMCA’s Space 2, discussed too the issues and challenges of providing support for people with non-physical disabilities or mental health issues and physical health and wanted to test the candidates knowledge and responses (about which they seemed unimpressed).

The working group on inequality and welfare reform took the position that welfare benefits are a right (asking during the hustings whether the candidates agreed and prompting an outbreak of heckling when one candidate challenged the assumption that there had been an increase in inequality in the North East).

For the group looking at employment and work, the lack of support for people with disabilities looking for work was a key issue. Also highlighted were the barriers put up by the benefits system preventing people with disabilities from gaining experience through volunteering. The group we keen to find out the candidates plans for more effectively supporting people with disabilities into the workplace but also what were the party’s going to do to bring more businesses and industry into the region.

The mental health working group wanted to know what the party’s would do about waiting times and ensuring that treatment is available nearer home.

For more of a flavour of what was a lively and democratically engaging afternoon have a look at our tweets #VCSGE2017.